A revolutionary breakthrough in sales training
For too long sales has been dominated by “canned” persuasion. With a history of failure rates for sales trainees approaching 90%, and only marginally better percentages for sales professionals with under three years of experience, you’d think the sales training industry would be desperately looking for alternatives. But no, they just keep churning through the seemingly endless supply of willing participants.

Our Promise
What if you could dramatically increase your natural selling ability by simply relaxing, being yourself and allowing others to do the same? Sound comforting? Authentic Systems promises nothing less. In one day, through our Authentic Systems series, you will discover how sales result from an alignment of who you are (A), who your prospect is (B) and the nature of what you are selling (C). No more scripts. No more pretending. Only increased sales and improved customer relations.

You will learn why:

• Selling is only a by-product of a much deeper psychological process.
• Scripted benefits may not be the reason for purchasing.
• Verbal and body language do not generate communication alone.
• Selling power is generated by integrity first, rather than enthusiasm.
• People really don’t need any THING that they buy.

Taking the Next Step
Only custom corporate training and coaching are currently available.

While attending the University of California, Berkeley, as a philosophy student, John first experimented with sales as a means of support.

A sales failure from the beginning, he managed to squeeze in as many sales and prospecting seminars as possible between classes with the hopes of rapid improvement. Despite the inspiring motivational talks he experienced and his growing library of sales training manuals, he continued his failing streak. Bouncing from vacuum cleaner sales to encyclopedias to brushes to life insurance, he found that canned speeches, false enthusiasm and forced quotas just didn’t work for him, so he left sales behind.

A few years later, he was offered a sales challenge he couldn’t refuse and jumped back in. But this time he decided to disregard everything he had heard or been taught about sales. Instead, he applied past and current material from the philosophy of language and various sciences from neurology to sociology that concerned the formation and practice of language.